绿色洗涤
持续性
心理学
接种
服装
业务
广告
社会心理学
互联网隐私
医学
计算机科学
生物
政治学
生态学
免疫学
法学
作者
James Bingaman,Gilbert Kipkoech,John P. Crowley
标识
DOI:10.1080/08934215.2022.2048877
摘要
This study sought to investigate whether an inoculation message could influence attitudes and purchase intentions toward sustainability apparel and footwear that some have claimed use ambiguous and misleading environmental claims. Participants (N = 156) were assigned to either an experimental condition in which they received an inoculation message or a control condition where they received a non-threat-inducing message. The results of the experiment indicated that participants in the inoculation condition were more likely than those in the control condition to both resist attitude change and buy sustainable products. These findings provide initial support for the effectiveness of inoculation in "vaccinating" against greenwashing information.
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