Sun exposure behaviours as a compromise to paradoxical injunctions: Insight from a worldwide survey

Abstract Background Behavioural interventions can improve attitudes towards sun protection but the impact remains inconsistent worldwide. Objective To assess awareness of and attitudes towards the multiple facets of sun exposure and suggest ways to improve prevention from overexposure to the sun in all geographical zones and multiple skin types. Methods Online survey was conducted from 28 September to 18 October 2021. Study population was selected from the Ipsos online Panel (3,540,000 panellists), aged ≥18 years, from 17 countries around the five continents. Demographics, sun‐exposure habits and practices, understanding of risks and information on phototypes were documented and analysed using descriptive statistics. Results Eighty‐eight per cent of participants knew that sunlight can cause skin health problems (90% phototypes I‐II, 82% phototypes V‐VI, >90% in American and European countries, 72% in Asia and 85% in Africa). Eighty‐five per cent used some form of protection against sunlight, predominantly: Seeking shade (77%), avoiding the midday sun (66%), facial application of sunscreen (60%) and wearing protective clothing (44%). The perception of sunlight itself is positive (‘it gives energy’ for 82%; ‘tanned skin looks attractive’ for 72%), although less in Asian countries and among individuals with dark skin phototypes. Eighty‐three per cent reported having experienced sunburn, mainly in Australia, Canada, USA, Germany, France and Russia, and among individuals with dark skin phototypes. Only 12% systematically/often used all types of protection during exposure to the sun and 23% believed it is safe to go out in the sun with no protection when their skin is already tanned. From 13% (skin phototype I) to 26% (phototype VI) reported not using any form of protection against the sun. Knowledge and habits were significantly superior among people who are accustomed to seeing a dermatologist for a complete skin exam. Conclusions Dermatologists could play a crucial role in relaying novel prevention messages, more finely tailored to specific risks, populations and areas of the world.