Technological Resources and the Logic of Corporate Diversification
多元化(营销策略)
业务
营销
作者
Brian S. Silverman
标识
DOI:10.4324/9780203166321
摘要
This impressive book sees the author applying and extending the resource based view of the firm to explain and predict the strategy of corporate diversification.Technological Resources and the Logic of Corporate Diversification is an original and authoritative book that will be extremely useful to academics and students in such disciplines as busin