多项式logistic回归
混合逻辑
偏爱
背景(考古学)
显示偏好
模式选择
离散选择
服务(商务)
模式(计算机接口)
计量经济学
消费者选择
经济
计算机科学
业务
逻辑回归
微观经济学
营销
公共交通
运输工程
工程类
地理
机器学习
操作系统
考古
作者
Zheng Li,Kai Liu,Jiangbo Wang
标识
DOI:10.1061/(asce)up.1943-5444.0000657
摘要
The users' taste preferences for the demand responsive customized bus (DRCB) and, in particular, the its mechanism of heterogeneity, which determine routing, timetabling, and even launch and cancellation of the DRCB service, have not been given enough attention. Using a stated preference experiment in the context of mode choice between DRCB and a conventional bus conducted in Dalian, China, this study investigated observed and unobserved heterogeneity in sampled commuters' taste preferences within a mixed multinomial logit model. In addition to unobserved between-individual heterogeneity in time-related preferences, the model identified gender and mode-specific differences associated with fare. A fourfold pattern of fare sensitivity was revealed, which offers useful information for pricing decisions. The model outcomes of this study, along with the market performance the empirical case, suggest that, for specific urban settings, DRCB has great potential to draw commuters from their private cars, by delivering personalized, comfortable, and affordable services.
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