Exploring the Sustainability of Virtual Idols: Examining Their Contribution to Sustainable Development Goals (SDGs) from a New Technology Perspective

Objective: This study aims to explore the potential of virtual idols in promoting sustainable development, particularly their role in reducing resource consumption, preserving cultural diversity, and fostering sustainable innovation in the digital economy. It examines how virtual idols can drive the green transformation of the entertainment industry through the integration of technology and culture, enhance cultural exchange, and advance the global sustainable development agenda. Method: This study employs literature review and case study methods. Through the analysis of academic monographs and online resources, it summarizes the classification and technological development of virtual idols, forming a comprehensive perspective. Representative virtual idols were selected for detailed case analysis. Through the practical applications of these virtual idols in performances and global interactions, their performance in promoting the achievement of sustainable development goals is analyzed. Results and Discussion: Virtual idols, as an emerging digital cultural phenomenon, have rapidly risen and gained widespread attention globally. Through qualitative analysis, virtual idols demonstrate stronger environmental friendliness by reducing energy consumption and venue construction required for physical performances. Moreover, the global expansion of virtual idols not only promotes cross-cultural exchange and the dissemination of cultural diversity but also brings new cultural challenges, especially in terms of the risks of cultural appropriation and commercial pressures. Originality/Value: This study systematically analyzes the potential of virtual idols in promoting sustainable development, especially their role in reducing resource consumption, preserving cultural diversity, and driving innovation in the digital economy. Unlike existing research that focuses on the cultural impact or economic benefits of virtual idols, this paper combines the Sustainable Development Goals (SDGs) to comprehensively reveal the ecological value of virtual idols as a new form of entertainment through qualitative analysis. This study not only contributes a new perspective to the sustainable development of virtual idols but also provides theoretical support for the green transformation of the digital entertainment industry.