A Scale to Measure Emotive Imagery

The Guy Emotive Imaging Scale was developed to measure the vividness of one's emotive images. A total of 167 undergraduate students completed the questionnaire which yielded an alpha coefficient of .87, indicating that the internal consistency of the scale is satisfactorily high and that further research is appropriate. Each of the 6 emotional modalities, plus the total emotive imagery score, was correlated with each of the 7 sensory modalities on the Betts Questionnaire Upon Mental Imagery, plus the total sensory imaging score. The correlation of .50 between the Betts questionnaire and the Guy scale indicates that, although there is some similarity between sensory imaging and emotive imaging, probably the imaging process, there is also a difference, which this paper suggests represents a person's ability to image sensations as compared to a person's ability to image emotions. Uses of the Guy scale in behavioral therapies are discussed.