• W/Ni codped BIT ceramics were sintered at low temperature. • W dopants decrease the degree of lattice distortion. • The increasing resistivity is attributed to alleviation of underbonding of Bi ions. • Oxygen vacancy is responsible for dielectric dispersion and DC electrical conduction. • The ferroelectricity of BITWN-12 ceramic was systematically studied. Aurivillius phase Bi 4 Ti 3 − x W x O 12 + 0.2 wt% NiO (BITNW-100 x ) ceramics were prepared by a conventional sintering method. BINTW-based ceramics were sintered in a low temperature range of 950–1040 °C. The crystallographic evolution was determined by the X-ray diffraction, by which the lattice parameters, a and b were calculated. It was found that the increase of the W doping level reduced the lattice distortion of BITNW-based ceramics, which alleviated the degree of ‘underbonding’ of Bi ions in (Bi 2 O 2 ) 2+ layers. As a result, the value of Curie temperature decreased from 653 °C to 624 °C, whereas both DC resistivity and piezoelectric properties increased. The highest piezoelectric constant ( d 33 ~ 18.5pC/N) was achieved for BINTW-12 ceramics. The detailed studies on ferroelectric property of BITNW-12 ceramic were determined at various temperatures and electric fields. Not only external electric fields but also measurement temperature strongly influenced the value of remnant polarization ( P r ).