中国
TRIPS体系结构
旅游
目的地图像
广告
目的地营销
感知
地理
内容分析
营销
目的地
业务
心理学
社会学
计算机科学
社会科学
考古
神经科学
并行计算
标识
DOI:10.1080/10548408.2011.615245
摘要
ABSTRACT ABSTRACT Travel blogs provide a new way of understanding consumers' perceptions on destination and its associated products. The purpose of this study was to examine international tourists' destination image of China as represented in travel blog discourse. Data were obtained from blog entries relating to trips to China posted on three dominant travel blog websites. Content analysis facilitated by Atlas.ti 6.0 was performed on a total of 89 China-related travel blogs. The study identified the most frequently discussed aspects of tourists' experiences in China. The results also indicated that the blog authors had mixed and paradoxical images of China as identified by previous research. Marketing implications for China's tourism development based on the results were discussed. Keywords: Destination imagetravel blogsbloggersChina
科研通智能强力驱动
Strongly Powered by AbleSci AI