The Exploration of the Optimization of Rural Logistics Distribution Mode in Big Data Environment

In the digital age, the development of big data technology has brought new opportunities and challenges to rural logistics distribution. Based on the optimization of rural logistics distribution mode in big data environment, this thesis first analyzes the problems existing in rural logistics distribution, then discusses the application principle and concrete application of big data in rural logistics distribution, and finally puts forward an intelligent rural logistics distribution mode based on the Internet of Things and cloud computing, and discusses its implementation method and effect.