斯塔克伯格竞赛
供应链
业务
利润最大化
博弈论
纳什均衡
销售管理
利润(经济学)
供应链管理
服务提供商
营销
产业组织
服务(商务)
微观经济学
经济
作者
Shuhua Zhang,Jianwen Shu,Xinyu Wang,Zhipeng Zhang
出处
期刊:IEEE Transactions on Engineering Management
[Institute of Electrical and Electronics Engineers]
日期:2023-12-13
卷期号:71: 3414-3429
被引量:2
标识
DOI:10.1109/tem.2023.3342148
摘要
Our study examines a supply chain system involving a manufacturer, a third-party logistics (3PL), and a retailer. In this system, the capital-constrained retailer could obtain a loan from the bank under the guarantee of the capital-abundant upstream company (i.e., manufacturer or 3PL). Previous research has focused on the manufacturer or the 3PL acting as the guarantor and the manufacturer acting as the after-sales service provider. However, there is no research on the 3PL acting as the after-sales service provider. In the real world, in order to create a one-stop solution, 3PLs also carry out after-sales service business. We conduct an in-depth study of the influence of the two game modes (i.e., Nash game and manufacturer leadership Stackelberg game) between the manufacturer and the 3PL on the optimal scheme choice of guarantee finance and after-sales service. Our findings show that: (1) Only if the conditions of flourishing market are satisfied, Nash equilibrium is consistent with the profit maximization goal of all members of the supply chain. (2) Manufacturer leadership Stackelberg game could enable all members of the supply chain to achieve the consistent goal of maximizing profit. (3) The manufacturer leader Stackelberg game will have an inhibitory effect on quality, after-sales service, and supply chain performance; the Nash game will have a promoting effect on quality, after-sales service, and supply chain performance. Our study provides valuable insights for engineering managers in industrial production to select the combined roles of guarantor and servicer in supply chain systems.
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