Empowering social media users: nudge toward self-engaged verification for improved truth and sharing discernment

Abstract How can we empower social media users to better discern the veracity of news and share less false news? This survey experiment (N = 636) assessed the effectiveness of two interventions—signing a Pro-Truth Pledge and utilizing a Fact-Checking Guide. Results showed that utilizing the Fact-Checking Guide increased skepticism of news posts, likelihood to verify news posts, verification engagement, and reduced intention to share news without regard to news veracity. Before and after comparisons indicated that after verification engagement activities, truth and sharing discernment improved with higher factual accuracy ratings for true news, lower accuracy ratings for false news, and a greater likelihood to share true news compared to false news. Individual’s engagement in verification was identified as a crucial mechanism through which the Fact-Checking Guide intervention led to better truth and sharing discernment. The study could inform social media designs that promote a truthful news environment.