国际化
自由裁量权
国际商务
内部化理论
营销
衡平法
经济
公共关系
业务
会计
管理
财务
政治学
交易成本
微观经济学
法学
作者
V. Kumar,Sourav Bikash Borah,Amalesh Sharma,Laxminarayana Yashaswy Akella
标识
DOI:10.1057/s41267-020-00378-y
摘要
The role of key individuals, such as the chief marketing officer (CMO), in the internationalization process has largely been ignored in the international business literature. Given the importance of the CMO in internationalization and to address this gap in the literature, this study focuses on the role of the CMO – a key individual in organizations who, with adequate levels of discretion, can act as a conduit of knowledge in international markets, facilitating the internationalization of the firm. Drawing on the literature on managerial discretion, internalization theory, and its microfoundations, we argue that the CMO's strategic, operational, and financial discretion, respectively, have positive yet diminishing effects on internationalization. Further, the international experience of the top management team (TMT) and the CMO’s equity compensation moderate these relationships. We contribute to internalization theory and the growing body of literature on the role of the TMT and CMO.
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