人气
在线和离线
移动应用程序
情感(语言学)
钥匙(锁)
智能手机应用程序
心理学
应用商店
互联网隐私
计算机科学
广告
万维网
业务
社会心理学
计算机安全
沟通
操作系统
作者
Hyoung-Yong Choi,Sang Soo Kim
出处
期刊:SAGE Open
[SAGE Publishing]
日期:2022-10-01
卷期号:12 (4)
被引量:9
标识
DOI:10.1177/21582440221134899
摘要
Online-to-offline mobile applications (O2O apps), which attract potential customers online and entice them to purchase in physical stores, are growing in popularity. However, little is known about the mechanisms by which satisfaction with O2O apps is formed through offline experiences. Drawing on the expectation confirmation model (ECM), this study proposes that the confirmation of expectations through offline experiences is the key to explaining satisfaction with O2O apps. Response data from 271 consumers of Kakao Hair, an O2O application that is widely used for hair shop customers in South Korea, were collected and analyzed. The analysis found that the confirmation of expectations through offline experiences directly influences O2O app satisfaction, and indirectly influences O2O app satisfaction through trust in and the perceived usefulness of O2O applications. This study contributes to both ECM literature and mobile application literature by demonstrating how confirmation of expectations through offline experiences affect O2O app satisfaction and intention to continue using O2O apps.
科研通智能强力驱动
Strongly Powered by AbleSci AI