Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion

Journal Article Persuasion, Interrupted: The Effect of Momentary Interruptions on Message Processing and Persuasion Get access Daniella M. Kupor, Daniella M. Kupor Daniella Kupor is a doctoral student at Stanford University, Graduate School of Business, 655 Knight Way, Stanford, CA, 94 305 (dkupor@stanford.edu). Zakary Tormala is an associate professor of marketing at Stanford University, Graduate School of Business, 655 Knight Way, Stanford, CA, 94 305 (ztormala@stanford.edu). The article is based on the first author's doctoral dissertation completed at Stanford University, Graduate School of Business, under the guidance of the second author. Search for other works by this author on: Oxford Academic PubMed Google Scholar Zakary L. Tormala Zakary L. Tormala Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 2, August 2015, Pages 300–315, https://doi.org/10.1093/jcr/ucv018 Published: 28 May 2015