Abstract Retrieval practice tends to produce better long-term learning than rereading, but laboratory studies have typically used arbitrary material that subjects may not care to learn. The observed advantage of retrieval practice may be exaggerated because low motivation may result in deficient processing during (usually passive) rereading. Thus, when subjects are motivated to learn the material, the type of study strategy (whether retrieval practice or rereading) might be less important. To test this hypothesis, we conducted 3 experiments in which we manipulated the incentives (using monetary bonuses or time savings) for learning Swahili–English word pairs. Items that had undergone retrieval practice were better recalled than reread items on a final test 2 days later, but this effect did not interact with incentive level. These results provide some reassurance that lab findings from the testing effects literature likely generalize to real-world situations in which motivation to learn may be greater.