Social comparison in the classroom: Priming approach/avoidance changes the impact of social comparison on self‐evaluation and performance

Social comparisons between pupils are especially relevant at school. Such comparisons influence self-perception and performance. When pupils evaluate themselves more negatively and perform worse after an upward comparison (with a better off pupil) than a downward comparison (with a worse-off pupil), this is a contrast effect. On the other hand, when they evaluate themselves more positively and are better after an upward than downward comparison, this is an assimilation effect.We examine assimilation and contrast effects of comparison in the classroom on pupils' self-evaluation and performance. Previous work by Fayant, Muller, Nurra, Alexopoulos, and Palluel-Germain (2011) lead us to hypothesize that approach vs. avoidance moderates the impact of upward vs. downward comparison: approach should lead to an assimilation effect on self-evaluation and performance, while avoidance should lead to contrast on self-evaluation and performance.To test this hypothesis, we primed pupils with either approach or avoidance before reading upward or downward comparison information about another pupil. We then measured self-evaluation (Experiment 1) and performance (Experiments 1 and 2).Results confirmed our predictions and revealed the predicted interaction on self-evaluation (Experiment 1) and performance (Experiment 2): approach leads to an assimilation effect (in both experiments) whereas avoidance leads to a contrast effect (in Experiment 2).These experiments replicate previous studies on self-evaluation and also extend previous work on performance and in a classroom setting. Priming approach before upward comparison seems especially beneficial to pupils.