规则网络
比例(比率)
逃避现实
可靠性(半导体)
酒店业
营销
定性研究
探索性研究
心理学
实证研究
知识管理
业务
旅游
计算机科学
社会学
服务(商务)
社会心理学
哲学
物理
认识论
功率(物理)
量子力学
法学
社会科学
人类学
政治学
作者
Bonhak Koo,Catherine Curtis,Bill Ryan,Yeasun Chung,Jam Khojasteh
标识
DOI:10.1016/j.jhtm.2023.07.012
摘要
The development of artificial intelligence (AI) and its application in the hotel industry has reshaped the concept of hotel brand management. In this study, we present an investigation of the impact of AI on the hotel brand experience by identifying underlying factors that best describe interaction with AI services. We utilized a mixed-methods research approach to develop and validate a smart hotel brand experiences scale; first, we conducted an exploratory qualitative study to conceptualize smart hotel brand experiences and formulate their underlying constructs and measures. A quantitative study followed to confirm the validity and reliability of the qualitative results. The study produced the following four constructs: anthropomorphic, affective, entertaining, and escapism experiences, and nomological validity was successfully fulfilled. The results suggest that experiences with AI services are essential for enhancing hotel brand values and provide a framework for future empirical studies in this emerging area.
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