Unveiling dilemmas and countermeasures in the green transformation of China’s real estate industry through the lens of knowledge management

Purpose Effective knowledge management has played a crucial role in propelling the green transformation of organisations and industries. Nevertheless, its underutilisation in the real estate sector has impeded the progress of green transformation. Therefore, the purpose of this paper is to offer a theoretical and practical analysis of the green transformation of the real estate industry through the lens of knowledge management and to provide a valuable reference to facilitate the industry’s green transformation. Design/methodology/approach This study entailed applying induction and deduction method, using China’s real estate industry as a typical case, and collecting and analysing the public data, corporate reports and literature of China’s real estate industry. On this basis, the authors conducted an in-depth analysis of the mechanisms through which the green transformation has empowered the sustainable development of China’s real estate industry, as well as the critical role of knowledge management. Findings The study has revealed that the primary challenges encountered by China’s real estate industry during the green transformation have stemmed from significant disparities in the knowledge base among different industry entities, the complexities related to knowledge integration and the “difficulty” of applying green knowledge across the entire life cycle. To address these issues, the authors recommend several strategic actions, including creating a dedicated green knowledge platform for the real estate industry, establishing a knowledge-sharing mechanism, enhancing knowledge acquisition on both the supply and demand sides and intensifying the focus on the application of green knowledge within the real estate industry. Research limitations/implications This research holds considerable theoretical and practical significance concerning the comprehension and promotion of knowledge management’s role in the green transformation of China’s real estate industry. These insights can be applied to significantly enhance the theoretical framework of knowledge management, and the research outcomes provide substantial support for propelling the green transformation in China’s real estate industry and contributing to the sustainable development of the overall economy in China. Originality/value From a knowledge management perspective, this study introduces a series of solutions and recommendations, presenting new research ideas and pathways for advancing the green transformation of the real estate industry. In addition to guiding the industry’s sustainable development, it also significantly contributes to enhancing the theoretical framework of knowledge management.