AI-enabled personalized learning: empowering management students for improving engagement and academic performance

Purpose In today’s highly competitive world, the purpose of this research is to emphasize the increasing significance of management education and advocate for the adoption of innovative teaching approaches, specifically focusing on artificial intelligence (AI)-driven personalized learning (PL). This study aims to explore the integration of self-determination theory (SDT) principles into management education, with a primary focus on enhancing student motivation, engagement and academic performance (AP). Design/methodology/approach This interdisciplinary research adopts a multifaceted approach, combining perspectives from AI, education and psychology. The design and methodology involve a thorough exploration of the theoretical foundations of both AI-driven education and SDT. The research demonstrates how these two elements can synergize to create a holistic educational experience. To substantiate the theoretical claims, empirical data-driven analyses are employed, showcasing the effectiveness of AI-enabled personalized learning (AIPL). The study integrates principles from SDT, such as autonomy, competence and relatedness, to create an environment where students are intrinsically motivated, receiving tailored instruction for optimal outcomes. Findings The study, rooted in SDT, demonstrates AIPL’s transformative impact on management education. It positively influences students’ autonomy, competence and relatedness, fostering engagement. Autonomy is a key driver, strongly linked to improved AP. The path analysis model validates these relationships, highlighting AI’s pivotal role in reshaping educational experiences and intrinsically motivating students. Practical implications This study holds substantial significance for educators, policymakers and researchers. The findings indicate that the AIPL model is effective in increasing student interest and improving AP. Furthermore, this study offers practical guidance for implementing AI in management education to empower students, enhance engagement and align with SDT principles. Originality/value Contribute original insights through an interdisciplinary lens. Synthesize AI and SDT principles, providing a roadmap for a more effective educational experience. Empirical data-driven analyses enhance credibility, offering valuable contributions for educators and policymakers in the technology-influenced education landscape.