背景(考古学)
心理学
风险感知
口头传述的
支付意愿
产品(数学)
考试(生物学)
营销
社会心理学
订单(交换)
结果(博弈论)
广告
应用心理学
业务
感知
地理
经济
财务
考古
微观经济学
古生物学
几何学
数学
数理经济学
神经科学
生物
作者
Jinsoo Hwang,Hyewon Kim,Jinkyung Jenny Kim,Insin Kim
标识
DOI:10.1080/10548408.2021.1906826
摘要
The purpose of the current study was to understand how to effectively manage perceived risks in the context of robotic restaurants. In order to test the research model, which included 11 hypotheses, this study collected 419 samples in South Korea. The results of the PCA showed that there were five types of perceived risks. In addition, all five perceived risks had negative impacts on attitude, which positively affected intentions to use, word-of-mouth intentions, and willingness to pay more. Lastly, product involvement played an important moderating role in the relationship between attitude and willingness to pay more.
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