Commentary: Creativity and Memory: Effects of an Episodic-Specificity Induction on Divergent Thinking

Madore et al. (2015) reported evidence in support of the idea that episodic-specificity induction facilitates creative thinking. In this Commentary, I draw attention to the issue of clarity in the targeting of creativity-relevant operations. The basis of these concerns is grounded in the atypical nature of the adopted methodological protocols as well as the terminology used to refer to the measures of interest. Such inconsistencies could lead to confusion or the perpetuation of misguided notions. The objective of this commentary is to therefore lay bare these concerns so that future investigations based on this study will be mindful of the same.