宗教性
唯物主义
心理学
人口统计学的
迪纳
社会心理学
价值(数学)
消费者行为
灵性
主观幸福感
生活满意度
幸福
社会学
人口学
认识论
哲学
医学
替代医学
病理
机器学习
计算机科学
作者
Priscilla A. La Barbera,Zeynep Gürhan
标识
DOI:10.1002/(sici)1520-6793(199701)14:1<71::aid-mar5>3.0.co;2-l
摘要
In appealing to consumers, marketers need to know what the good life means across various consumer segments. The present study seeks to deepen the understanding of consumer subjective well-being (SWB) by exploring its relationship with selected secular and sacred values. SWB, defined as individuals' cognitive and affective assessments regarding their life satisfaction (Diener, 1984), is treated as the dependent variable in investigating how SWB is influenced by individual consumer materialistic attitudes (a secular value), religiosity (a sacred value), and demographics. Significant differences between high and low religiosity consumers regarding the role of income and materialistic attitudes in predicting SWB were found. Although income and some aspects of materialism are positively related to the SWB of low religiosity consumers, these variables are negatively related to the SWB of high religiosity consumers. This study implies that marketers might benefit from considering consumer religiosity as a segmentation and targeting direction in the design of materialistic positionings and communications. © 1997 John Wiley & Sons, Inc.
科研通智能强力驱动
Strongly Powered by AbleSci AI