Sensation Seeking, the Activation Model, and Mass Media Health Campaigns: Current Findings and Future Directions for Cancer Communication

Journal Article Sensation Seeking, the Activation Model, and Mass Media Health Campaigns: Current Findings and Future Directions for Cancer Communication Get access Michael T. Stephenson, Michael T. Stephenson 1Department of Communication, Texas A&M University, College Station, TX 77843-4234 Search for other works by this author on: Oxford Academic Google Scholar Brian G. Southwell Brian G. Southwell 2School of Journalism and Mass Communication, University of Minnesota, Minneapolis, MN 55455 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 56, Issue suppl_1, August 2006, Pages S38–S56, https://doi.org/10.1111/j.1460-2466.2006.00282.x Published: 04 August 2006