报童模式
过度自信效应
经济订货量
订单(交换)
利润(经济学)
业务
收入
产品(数学)
理性
库存管理
微观经济学
营销
经济
供应链
运营管理
会计
社会心理学
数学
政治学
心理学
法学
财务
几何学
作者
Mingyang Zhang,Xufeng Yang,T.C.E. Cheng,Chen Chang
出处
期刊:Mathematics
[MDPI AG]
日期:2022-05-17
卷期号:10 (10): 1716-1716
被引量:2
摘要
In recent years, many retailers sell their products through not only offline but also online platforms. The sales of perishable goods on e-commerce platforms recorded phenomenal growth in 2020. However, some retailers are overconfident and order more products than the optimal ordering quantity, resulting in great losses due to product decay. In this paper, we apply the newsvendor model to analyze the impacts of overconfident behavior on the retailer’s optimal pricing and order quantity decisions and profit. Our model provides the overconfident retailer with a feasible and effective method to adjust optimal ordering and pricing decisions. Through numerical studies, we examine the retailer’s optimal decisions under the scenarios of complete rationality, over-estimation, and over-precision. We find that the over-estimation retailer always orders more products than the optimal order quantity, and the over-precision retailer always orders fewer products than the optimal order quantity. Under some conditions, overconfidence hurts the retailer’s revenue to a large extent. Therefore, it is beneficial for the overconfident retailer to adjust its order quantity according to our research findings.
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