Buzzwords?

Emerging technologies can potentially transform business and society but are difficult to identify and prone to hype and uncertainty. We construct a dictionary of emerging technology phrases from earnings calls using deep learning techniques and document an immediate positive stock market reaction to firms’ discussions of emerging technologies. The positive reaction is more pronounced when firms discuss emerging technologies early in their life cycle. Firms with lower ex-ante credibility, such as a prior history of earnings management, innovate less ex-post and experience poorer long-term returns. Overall, our results highlight when firms' discussions of emerging technologies convey credible information to investors.