An evolutionary analysis of the diffusion of low-carbon technology innovation in supply networks

In an era increasingly defined by the urgent need to address energy sustainability and environmental degradation, the advancement of low-carbon technologies stands at the forefront of global governmental agendas. Despite China's pioneering efforts in the adoption and development of low-carbon initiatives, its status as the preeminent global carbon emitter highlights the significant challenges impeding the widespread adoption of these innovations. This study delves into these complexities by employing a sophisticated complex network evolutionary game model that intricately weaves together consumer preferences and carbon pricing as pivotal determinants of utility. By examining the influence of corporate strategic decisions on the diffusion of low-carbon technologies, our research provides an insightful micro-level analysis that diverges from the macro-level orientation typically dominating the field. This nuanced approach not only sheds light on the mechanics of low-carbon technology dissemination but also contributes to a more comprehensive understanding of how to effectively navigate and surmount the barriers to low-carbon technological progress. Through this exploration, our study seeks to augment the discourse on the propagation of low-carbon technologies, offering vital insights for policymakers, industry stakeholders, and the broader academic community on fostering a more sustainable and low-carbon future.