偏爱
环境污染
业务
污染
营销
衡平法
消费(社会学)
社会责任
独创性
企业社会责任
环境经济学
心理学
社会心理学
环境保护
经济
公共关系
政治学
环境科学
社会学
生态学
社会科学
创造力
法学
生物
微观经济学
作者
Chao Wang,Jie Han,Junhai Li,Chunlan Mou
出处
期刊:Asia Pacific Journal of Marketing and Logistics
[Emerald (MCB UP)]
日期:2024-08-29
标识
DOI:10.1108/apjml-03-2024-0314
摘要
Purpose This research is aimed to examine how environmental pollution affects consumers' preference for self-improvement products. Design/methodology/approach Through a series of three experimental studies, this research substantiates our hypotheses by employing various manipulations of environmental pollution and examining different types of self-improvement products. Findings The research demonstrates that environmental pollution enhances consumers' preference for self-improvement products via the mediation of perceived environmental responsibility. And the effect is negatively moderated by social equity sensitivity. Originality/value The recurrent incidence of environmental pollution has elicited significant concern among the general public and academic scholars. An overwhelming majority of research examining the impact of pollution on consumer behavior has concentrated on its influence on environmentally friendly and healthy consumption patterns. Nevertheless, the current research proposes that pollution fosters a preference for products associated with self-improvement, mediated by perceived environmental responsibility, with the effects being moderated by social equity sensitivity.
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