Abstract This study demonstrates that an electrochemical dehydrogenation process can be used to oxidize glycerol to glyceraldehyde and glyceric acid even without using stoichiometric chemical oxidants. A glyceric acid selectivity of 87.0 % at 91.8 % glycerol conversion was obtained in an electrocatalytic batch reactor. A continuous‐flow electrocatalytic reactor had over an 80 % high glyceric acid selectivity at 10 % glycerol conversion, as well as greater reaction rates than either an electrocatalytic or a conventional catalytic batch reactor.