已入深夜,您辛苦了!由于当前在线用户较少,发布求助请尽量完整的填写文献信息,科研通机器人24小时在线,伴您度过漫漫科研夜!祝你早点完成任务,早点休息,好梦!

Impact of Social Interactions on Duopoly Competition with Quality Considerations

双头垄断 产品差异化 采购 利润(经济学) 竞赛(生物学) 微观经济学 经济盈余 经济 社会福利 产业组织 产品(数学) 业务 质量(理念) 福利 古诺竞争 营销 市场经济 认识论 法学 哲学 生物 数学 生态学 政治学 几何学
作者
Xin Geng,Xiaomeng Guo,Guang Xiao
出处
期刊:Management Science [Institute for Operations Research and the Management Sciences]
卷期号:68 (2): 941-959 被引量:35
标识
DOI:10.1287/mnsc.2021.3972
摘要

We study the impacts of social interactions on competing firms’ quality differentiation, pricing decisions, and profit performance. Two forms of social interactions are identified and analyzed: (1) market-expansion effect (MEE)—the total market expands as a result of both firms’ sales—and (2) value-enhancement effect (VEE)—a consumer gains additional utility of purchasing from one firm based on this firm’s previous and/or current sales volume. We consider a two-stage duopoly competition framework, in which both firms select quality levels in the first stage simultaneously and engage in a two-period price competition in the second stage. In the main model, we assume that each firm sets a single price and commits to it across two selling periods. We find that both forms of social interactions tend to lower prices and intensify price competition for given quality levels. However, MEE weakens the product-quality differentiation and is benign to both high-quality and low-quality firms. It also benefits consumers and improves social welfare. By contrast, VEE enlarges the quality differentiation and only benefits the high-quality firm, but is particularly malignant to the low-quality firm. It further reduces the consumers’ monetary surplus. Such impact is consistent, regardless of whether the VEE interactions involve previous or current consumers. We further discuss several model extensions, including dynamic pricing, combined social effects, and various cost structures, and verify that the aforementioned impacts of MEE and VEE are qualitatively robust to those extensions. Our results provide important managerial insights for firms in competitive markets and suggest that they need to not only be aware of the consumers’ social interactions, but also, more importantly, distinguish the predominant form of the interactions so as to apply proper marketing strategies. This paper was accepted by Matthew Shum, marketing.
最长约 10秒,即可获得该文献文件

科研通智能强力驱动
Strongly Powered by AbleSci AI
更新
大幅提高文件上传限制,最高150M (2024-4-1)

科研通是完全免费的文献互助平台,具备全网最快的应助速度,最高的求助完成率。 对每一个文献求助,科研通都将尽心尽力,给求助人一个满意的交代。
实时播报
云海发布了新的文献求助30
2秒前
李健应助萝卜采纳,获得10
4秒前
4秒前
Lucas应助炙热的渊思采纳,获得10
5秒前
哈哈哈发布了新的文献求助20
5秒前
小二郎应助tzy采纳,获得10
6秒前
9秒前
9秒前
南宫秃完成签到,获得积分10
10秒前
秀丽青枫完成签到 ,获得积分10
11秒前
善学以致用应助SSU采纳,获得10
13秒前
Jack发布了新的文献求助10
14秒前
Sulin完成签到 ,获得积分10
15秒前
JC发布了新的文献求助10
15秒前
yun完成签到,获得积分20
17秒前
17秒前
18秒前
LIUYI完成签到,获得积分10
18秒前
21秒前
共享精神应助Jack采纳,获得10
21秒前
LIUYI发布了新的文献求助10
21秒前
22秒前
SSU发布了新的文献求助10
26秒前
28秒前
29秒前
在水一方应助研友_Ze02Vn采纳,获得10
32秒前
tzy发布了新的文献求助10
32秒前
Lyn应助云海采纳,获得10
32秒前
33秒前
11关闭了11文献求助
33秒前
妮夏完成签到,获得积分10
37秒前
buno应助fengyuke采纳,获得10
38秒前
Elijah应助小丘采纳,获得30
40秒前
44秒前
Gt发布了新的文献求助10
44秒前
Eric发布了新的文献求助10
44秒前
王博士发布了新的文献求助20
45秒前
乐乐完成签到 ,获得积分10
46秒前
所所应助tzy采纳,获得10
46秒前
千纸鹤发布了新的文献求助10
47秒前
高分求助中
The late Devonian Standard Conodont Zonation 2000
Nickel superalloy market size, share, growth, trends, and forecast 2023-2030 2000
The Lali Section: An Excellent Reference Section for Upper - Devonian in South China 1500
Very-high-order BVD Schemes Using β-variable THINC Method 870
Mantiden: Faszinierende Lauerjäger Faszinierende Lauerjäger 800
PraxisRatgeber: Mantiden: Faszinierende Lauerjäger 800
A new species of Coccus (Homoptera: Coccoidea) from Malawi 500
热门求助领域 (近24小时)
化学 医学 生物 材料科学 工程类 有机化学 生物化学 物理 内科学 纳米技术 计算机科学 化学工程 复合材料 基因 遗传学 催化作用 物理化学 免疫学 量子力学 细胞生物学
热门帖子
关注 科研通微信公众号,转发送积分 3256682
求助须知:如何正确求助?哪些是违规求助? 2898806
关于积分的说明 8302521
捐赠科研通 2568005
什么是DOI,文献DOI怎么找? 1394838
科研通“疑难数据库(出版商)”最低求助积分说明 652913
邀请新用户注册赠送积分活动 630631