损失厌恶
经济
偏爱
前景理论
点(几何)
现状
现状偏差
微观经济学
计量经济学
消费者选择
数学
市场经济
几何学
作者
Amos Tversky,Daniel Kahneman
摘要
Much experimental evidence indicates that choice depends on the status quo or reference level: changes of reference point often lead to reversals of preference. We present a reference-dependent theory of consumer choice, which explains such effects by a deformation of indifference curves about the reference point. The central assumption of the theory is that losses and disadvantages have greater impact on preferences than gains and advantages. Implications of loss aversion for economic behavior are considered.
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