Trust in Virtual Online Environments

Chapter 6 Trust in Virtual Online Environments Sirkka L. Jarvenpaa, Sirkka L. JarvenpaaSearch for more papers by this authorCeleste Cantu, Celeste CantuSearch for more papers by this authorShi Ying Lim, Shi Ying LimSearch for more papers by this author Sirkka L. Jarvenpaa, Sirkka L. JarvenpaaSearch for more papers by this authorCeleste Cantu, Celeste CantuSearch for more papers by this authorShi Ying Lim, Shi Ying LimSearch for more papers by this author Book Editor(s):Guido Hertel, Guido HertelSearch for more papers by this authorDianna L. Stone, Dianna L. StoneSearch for more papers by this authorRichard D. Johnson, Richard D. JohnsonSearch for more papers by this authorJonathan Passmore, Jonathan PassmoreSearch for more papers by this author First published: 28 August 2017 https://doi.org/10.1002/9781119256151.ch6Citations: 7 AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat Summary This chapter begins by defining trust and then discusses trust research in two virtual contexts that have received significant attention: electronic commerce (e-commerce) and virtual teams. It examines commonly used trust models in these two contexts. In e-commerce, researchers often borrow from both swift trust and initial trust models to explain why shoppers trust an unfamiliar web merchant. Initial trust has been important in providing grounding for trust in structural and institutional mechanisms in e-commerce, as well as in mobile commerce. Contextual models need to consider the different maturity stages of the technology, changing risk conditions, and user adaptations. As people become more comfortable with technology, factors other than trust become direct antecedents, having direct effects on use. Trust becomes a moderator of the relationship between antecedents and use. The chapter concludes with proposed directions for future research. Citing Literature The Wiley Blackwell Handbook of the Psychology of the Internet at Work RelatedInformation