Tinder’s lesbian digital imaginary: Investigating (im)permeable boundaries of sexual identity on a popular dating app

Dating apps have received rapid uptake, with Tinder as one of the most popular apps in the heterosexual market. However, little research has investigated the experiences of women seeking women (WSW) on this app. This article combines two interview studies of WSW in Australia, Canada, and the United Kingdom to investigate their self-presentations of sexual identity on Tinder. By configuring settings to “seeking women,” participants perceived they were entering a space conducive to finding WSW. However, men, couples, and heterosexual women permeated this space, heightening the need for participants to signal non-heterosexual identity. Their signals fused references to lesbian and queer culture with Tinder’s infrastructure to evoke a digital imaginary, as a routinized set of practices imagined to resonate with a shared community. Although signals within this digital imaginary were sometimes playful and ambiguous, their default toward a recognizable lesbian identity often rendered other sexual or gender identities invisible.