Serotonin (5-hydroxytryptamine), a neurotransmitter and social behavior factor in higher animals, accelerates culture growth and induces cell aggregation in Escherichia coli and Rhodospirillum rubrum at concentrations of 2 x 10(-7)-2 x 10(-5)M. In the myxobacterium Polyangium sp., 10(-6)-10(-5)M serotonin stimulates cell aggregation and myxospore formation. At concentrations over 20 microM, serotonin induces the opposite effect: it inhibits cell aggregation and microbial culture growth. Serotonin at these concentrations also inhibits the light-dependent membrane potential generation in Rsp. rubrum (the data were obtained by the method of penetrating ions). Therefore, the above effects can be due to the elimination of the transmembrane electrical gradient by serotonin. As for micromolar serotonin concentrations, their effects presumably result from the specific action of serotonin as an intercellular communication agent accelerating and possibly synchronizing the development of the cell population.