功能可见性
奖学金
社会化媒体
社会学
多样性(控制论)
公共关系
多元化(营销策略)
知识管理
政治学
心理学
万维网
业务
计算机科学
营销
人工智能
认知心理学
法学
作者
Paul M. Leonardi,Emmanuelle Vaast
标识
DOI:10.5465/annals.2015.0144
摘要
Social media—computer-mediated tools of the Web 2.0 generation that make it possible for anyone to create, circulate, share, and exchange information in a variety of formats and with multiple communities—have become increasingly widespread in today’s organizations. Social media have started to affect multiple organizational phenomena and processes. This article pursues three interrelated goals. First, it provides a theoretical framework, based upon the concept of affordances, to theorize the potential implications of social media use for organizing. Second, it reviews existing scholarship on social media and organizing, highlighting social media diffusion, use, and implications for organizational processes of communication, collaboration, and knowledge sharing. Third, it relies upon the affordance perspective and existing scholarship to articulate an agenda for future research on social media and organizing, advocating for a diversification of the phenomena under study and for greater diversity and innovativeness in the methodological approaches devised to investigate these phenomena.
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