创造力
联轴节(管道)
服务(商务)
业务
产品(数学)
松耦合
过程管理
紧密耦合
知识管理
管理
计算机科学
人工智能
心理学
营销
工程类
机械工程
数学
社会心理学
经济
物理
几何学
原子物理学
程序设计语言
作者
Nisreen Ameen,Shlomo Y. Tarba,Jun‐Hwa Cheah,Senmao Xia,Gagan Deep Sharma
标识
DOI:10.1111/1467-8551.12797
摘要
Abstract Creativity is key for organizations’ ability to remain relevant in today's disruptive world. In this paper, we identify new ways in which organizations can use artificial intelligence (AI) more effectively for creativity. Drawing on the resource‐based view as a background mechanism, we developed and empirically tested a new integrative model. We collected the research data via a large survey of managers distributed to 600 organizations in China. Our findings show that coupling AI capability with strategic agility can directly support creativity. It also mediates the effects of ambidexterity, customer orientation and competitor orientation on organizations’ creativity and performance when developing new products and services. In addition, our findings show that coupling AI capability and strategic agility can significantly improve firms’ new product creativity and new service development performance when there is a high level of government institutional support. Our findings provide theoretical and practical implications for academics and practitioners interested in managing AI for organizational creativity.
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