社会化媒体
业务
探索性研究
独创性
杠杆(统计)
结构方程建模
知识管理
实证研究
营销
心理学
创造力
社会学
社会心理学
计算机科学
机器学习
万维网
哲学
认识论
人类学
作者
Kai Zhang,Hefu Liu,Yang Li,Xia Wu
出处
期刊:Internet Research
[Emerald (MCB UP)]
日期:2023-02-28
被引量:2
标识
DOI:10.1108/intr-07-2021-0503
摘要
Purpose The purpose of this study is to examine the underlying mechanisms of exploitative innovation and exploratory innovation between social media usage and organizational agility, and elucidate the moderating role of learning goal orientation (LGO) in the above relationships, based on adaptive structuration theory (AST). Design/methodology/approach Based on a multiple-respondent matched survey of 334 Chinese e-commerce firms, authors employed structural equation modeling to examine the correlations among social media usage, exploitative innovation, exploratory innovation and organizational agility. Hierarchical regression analysis was used to examine the moderating role of LGO. Findings This study's empirical findings demonstrate that exploitative innovation and exploratory innovation mediate the relationship between social media usage and organizational agility in different ways. Further, LGO positively moderates the relationship between social media usage for customer acquisition and exploratory innovation, as well as the relationship between social media usage for customer relationship and exploitative innovation. Practical implications Firms are advised to leverage different types of social media usage to facilitate exploitative innovation and exploratory innovation and promote organizational agility. In addition, LGO within a firm should be established to enhance the effects of social media usage on exploitative innovation and exploratory innovation. Originality/value This study adds to the literature on social media usage by proposing and examining exploitative innovation and exploratory innovation as explanatory mechanisms to facilitate organizational agility. This study further identifies LGO as a boundary condition of social media usage's effect on exploitative innovation and exploratory innovation. By contextualizing social media as advanced information technology, this study contributes to the contextualization of AST in the social media context.
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