The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions

Journal Article The Fun and Function of Uncertainty: Uncertain Incentives Reinforce Repetition Decisions Get access Luxi Shen, Luxi Shen CUHK Business School, Chinese University of Hong Kong, Hong Kong Please address correspondence to Luxi Shen. Email: luxi.shen@cuhk.edu.hk Search for other works by this author on: Oxford Academic PubMed Google Scholar Christopher K Hsee, Christopher K Hsee Booth School of Business, University of Chicago, Chicago, IL Search for other works by this author on: Oxford Academic PubMed Google Scholar Joachim H Talloen Joachim H Talloen Department of Social and Decision Sciences, Carnegie Mellon University, Pittsburgh, PA Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 46, Issue 1, June 2019, Pages 69–81, https://doi.org/10.1093/jcr/ucy062 Published: 07 July 2018