Will you forgive it? The interactive effects of crisis news framing and crisis communication message framing on tourists’ forgiveness

The different effects of crisis communication on different negative emotions induced by tourism crisis news remain under-explored. Drawing on the appraisal tendency framework, this study analyzes and verifies the interactive effects of anger-inducing news with rational crisis communication messages and anxiety-inducing news with humorous messages on tourists’ forgiveness. Furthermore, perceived sincerity mediates the former relationship and destination trust mediates the latter. Our study contributes to the existing research regarding the applicability of humorous crisis communication. The results provide theoretical insight into tourism crisis communication from the perspective of message framing selection and promot the reconstruction and governance of post-crisis destination reputation.