业务
信息共享
营销
概念框架
情感(语言学)
信息交流
产业组织
知识管理
计算机科学
电信
哲学
语言学
认识论
万维网
作者
Gary L. Frazier,Elliot Maltz,Kersi D. Antia,Aric Rindfleisch
标识
DOI:10.1509/jmkg.73.4.031
摘要
Distributor sharing of strategic information with suppliers is an important but underresearched issue within the marketing discipline. The authors develop and test a conceptual framework based on exchange theory that focuses on the degree to which distributors share external and internal strategic information with associated suppliers. Relying on survey data collected from 479 distributors across three industries, the authors find that distributors share strategic information with suppliers according to factors that affect the perceived benefits, costs, and risks of such behavior. The sharing of internal strategic information has distinct determinants compared with those of external strategic information. The interrelationships between environmental uncertainty and the sharing of internal strategic information, including both main and interactive effects, are especially notable.
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