The effects of consumer attitude on green purchase intention: A meta-analytic path analysis

Increasing interests in the development of green purchase intentions have elevated the importance of theories that explain the relationships between attitudes and intentions. The aim of the present research is to meta-analytically integrate the model of green purchase behavior (GPB) and the theory of planned behavior (TPB). We synthesized the research findings of 90 studies (94 samples, n = 38622) and employed meta-analytic structural equation modeling to investigate the empirical fit of the integrated TPB-GPB framework. The findings demonstrated support for the integrated framework and showed mediation role of consumer attitude in the development of green purchase intent. Moreover, the results suggested that the integrated framework assisted the TPB model to enjoy huge fertility by integrating the constructs and/or combining with the GPB model to develop the explanatory power and predictive lenses of green consumer attitudes and green purchase intention.