Books in text, images, is an important element of books information, so also is the main content of the book design, it can not only help people better understand the books information, also can through the aesthetic information to the aesthetic image, help people reading experience, it also makes it easier to book value, function, can more fully play. From this point of view, this paper will study the traditional aesthetic image in book design, discuss the basic concept of aesthetic image and its main function in book reading, and then put forward the implementation strategy and matters for attention of the traditional aesthetic image in book design.