Sustainable value creation in sharing economy: Conceptual framework proposition and application in Brazilian offline communities

The Sharing Economy (SE) provides solutions for sustainable issues. This business model presents some characteristics that foster sustainable value creation, considering the triple bottom line perspective. Therefore, this paper provides a conceptual framework that integrates seven SE characteristics to eighteen sustainable value creation managerial practices (factors), identifying twenty-four sustainable benefits (considering the triple bottom line perspective). To refine the conceptual framework, we conducted multiple case studies in three small Brazilian local businesses from offline communities in the fashion sector. Through the empirical evidence and the identification of benefits through the relationship between the SE characteristics and sustainable value creation managerial practices, we propose seven propositions. The empirical findings also allowed identifying sustainable value creation managerial practices not described in the literature, representing an advance in the subject. Besides, the framework's refinement allowed company managers to understand the management practices that stand out in their business and generate sustainable value. This research can also encourage shared fashion businesses by highlighting second-hand stores (thrift stores) and shared closets. Finally, this study contributes to SE business models by adopting a broader, interdisciplinary approach to the concept of sustainable value creation.