What makes people recommend Airbnb Online Experiences: the moderating effect of host

Underpinned by the Experience Economy framework, this study investigates the increasingly popular online peer-to-peer tourism experience and its impacts on participants' post-experience recommendations. Using Airbnb Online Experiences reviews, a mixed method design including text-mining, sentiment analysis, and regression was performed. Findings show that participants' sentiments toward educational, escapist, and entertainment aspects positively influence their recommendations. Their positive experiences with hosts enhance the positive relationship between participants' educational experiences and recommendations. This study contributes to extant tourism literature by empirically developing a detailed and comprehensive perspective of the emerging peer-to-peer online experiences in tourism.