Cultivation and the dual process of dangerous and competitive worldviews – A theoretical synthesis

Abstract Cultivation research suggests that media use, particularly TV, is associated with a wide range of politically relevant views and attitudes, including perceptions of the world as a mean and dangerous place, authoritarianism, and perceived meritocracy. However, little attempt has been made to understand how these effects relate to one another and to broader models of political psychology. We present a new Cultivation–Political Psychology Interface Model, which uses Duckitt’s Dual Process Model (2001) of political psychology as a lens to understand cultivation research. Many seemingly distinct cultivation effects related to political attitudes can thus be reduced to two overall dimensions: dangerous and competitive worldviews. We identify evidence gaps, particularly in terms of competitive-worldview effects and related political attitudes. Our model generates a landscape of attitudes and beliefs, whereby some attitudes are hypothesized to be more upstream than others, leading to testable hypotheses for future research.