Memorials and collective memory: A text analysis of online reviews

Abstract Memorials extend beyond their physical constructs, embodying political narratives and influencing collective memory. This study examines how traditional memorials and counter‐memorials shape geopolitical storytelling and public sentiment. Through text analysis of over 158,000 online reviews, we compare emotional responses elicited by these memorial types. Our findings reveal distinct differences in reactions, with traditional memorials evoking pride and heroism, while counter‐memorials prompt reflection on loss and historical trauma. These results contribute to understanding how memorials influence political perceptions and collective memory, offering insights into the psychological mechanisms behind geopolitical engagement with historical events.