对话框
营销
业务
广告
在线广告
在线和离线
数字营销
互联网
政治学
计算机科学
万维网
法学
作者
Maik-Henrik Teichmann,Karen Gedenk,Magdalena Knaf
出处
期刊:Marketing
[Verlag C.H.Beck oHG]
日期:2005-01-01
卷期号:27 (JRM 2): 76-90
被引量:3
标识
DOI:10.15358/0344-1369-2005-jrm-2-76
摘要
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
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