EMPLOYEES’ CREATIVITY FOR THE IMPROVEMENT OF ORGANISATIONAL BEHAVIOUR AND PRODUCTIVITY: A LITERATURE REVIEW

Focus on employees has been one of the strategical concern for every organization in the present contemporary world. Intense competition has induced organizations to find the areas which will enable organizations in attaining comparative advantage at the market place. This has led organizations to focus more on the most non-imitable asset of the organization, that is, human intellect. Thus, organizations focuses on employees and their intellectual capital. In this regards, one of the promising attribute is to focus on the creativity of employees. With this view, the present composition has made an attempt to pierce the existing literature focused on improving organizational behaviour and productivity through employee creativity. Accordingly, more than 218 research papers have been reviewed. Based on such research attempts, framework has been developed with the aim to explore avenues for fetching desired level of creativity from employees.