The lower efficiency and effectiveness of ideological and political education are an extremely important problem of higher education.The current ideological and political education faces up with profound cultural dilemma.Cultural dominance of ideological and political education under diversified cultural integration is weakened.Cultural aggregation force of ideological and political education under the dominance of technical unidirectional rationality is passivated.In addition, cultural emissive power of ideological and political education driven by network media dissemination is narrowed.Due to demands for educational innovation, the paper applied relevant idea of cultural paradigm methodology, concerned scientific principles on ideological and political education from cultural perspective, moderated cultural attribute positioning of ideological and political education, rationalized cultural value selection of ideological and political education, and schematized cultural laws of ideological and political education.The paper aims to look for a cultural path to promote ideological and political education effects and to manifest cultural attribute contained in ideological and political education.