Global Value Chain Analysis: Case of Kindoh in Childcare Products Industry

This master thesis examines global value chains and more specifically the creation and distribution of value in the case of baby-care product business. As the world economy and linkages between participants of international trade are changing and becoming more complicated, the research project addressing at bringing an applicable prototype and model of a global value chain and outlining the distribution of value-added in the chain from both organizational and geographical perspective. In addition, the study includes an analysis of the value chain structure of the case company Kindoh in terms of GVC governance and tries to find out the main strategy of Kindoh for making a profit.