Cross-Domain Effects of Guilt on Desire for Self-Improvement Products

Journal Article Cross-Domain Effects of Guilt on Desire for Self-Improvement Products Get access Thomas Allard, Thomas Allard Search for other works by this author on: Oxford Academic PubMed Google Scholar Katherine White Katherine White Thomas Allard (thomas.allard@sauder.ubc.ca) is a PhD student, and Katherine White (katherine.white@sauder.ubc.ca) is a professor of marketing and behavioral science and holds the Professorship in Consumer Insights, Prosocial Consumption, and Sustainability, Sauder School of Business, University of British Columbia, Vancouver, Canada. This article is based on the first author’s doctoral dissertation. The authors gratefully acknowledge the financial support from a Social Sciences and Humanities Research Council of Canada (SSHRC) doctoral scholarship awarded to Allard and a SSHRC grant awarded to White. We also thank Kirstin Appelt, Johannes Bögershausen, Darren Dahl, Lea Dunn, Dale Griffin, Joey Hoegg, and the review team for helpful comments on this manuscript. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 42, Issue 3, October 2015, Pages 401–419, https://doi.org/10.1093/jcr/ucv024 Published: 05 June 2015